Revealing the human side of the brand: Smart businesses will understand that being transparent, authentic, and even vulnerable is smart marketing in 2021. People connect with people. This means the brand should be personified in a way that reveals who they stand for and what they stand for. Get more faces out there, create more video, and talk about what matters to your core tribe.
We will continue to see the growth in creators in the social media space. Influencers will continue to be present, but accountability, authenticity, and transparency will be the areas brands and companies will use to determine who to partner with, and who to pass on. Empathy and advocacy will be elements that will be integrated within messages and purposes for creator campaigns. The days of “faking it till you make it” without any experience other than having lots of followers are over.
No surprise for many but I think video will dominate social media engagement, we’ve seen the growth in Tiktok and YouTube and now Instagram Reels. The pandemic has proved that with so many of us online we’ve been exposed to creative, entertaining and thought provoking video content and we want more of it.